A NEW PLATFORM FOR MOBILE OPERATORS

Virtual Reality

A complete Virtual Reality ecosystem for mobile operators, putting the user at the heart of the experience.

We have designed a platform that focuses on VR consumption to enhance user consumption, offering mobile operators to Virtual reality consumes 5x the bandwidth of HD movies, presenting operators with a platform through which to sell 5G services. With increased smartphone penetration driving the surge in data traffic and data volume per subscription fuelled by the increased views of video content.

A VR Application is a sustainable model to encourage ongoing internet traffic. VR data plans will expand customer consumption of data, with virtual reality pinned to be the next trend in mass content consumption. VR content demands extensive bandwidth, around five times as much as HDTV, making it a primary asset in market expansion.

The Challenge: Research & Development

With declining revenues from voice traffic, mobile operators require new and innovative approaches to connect with their customer. Data packages remain the primary challenge to the decline in voice traffic, due to the increasing bandwidth needs of users.

The recent boom in virtual reality products allows for deeper user engagement. The progressing integration of virtual reality calls for adoption by mobile operators, as the platform requires considerable internet connectivity.

Virtual reality removes geographical, physical and economic restraints. Mobile phones are now the primary source of internet connectivity, with smartphones becoming the first computing device that younger generations encounter. Future mobile phone accessories will encourage internet usage through enhanced consumption of content.

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The Solution

A complete Virtual Reality ecosystem for mobile operators, putting the user at the heart of the Experience. A package integrating Virtual Reality as a solution for you and your customers.

The Virtual Reality Market is young and poised for extensive growth. Mobile Operators have an opportunity to develop and offer a consumer solution integrating this technology. Mobile Phones are the primary internet and content consumption devices now.

Virtual Reality brings a new edge to shared experiences. Immersive content elements will enhance sports, music and entertainment content: live streaming of events can also be

hosted through the application. The application brings together a multitude of experiences – from games to animated films and documentaries.

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The Hardware

We partnered with Opto Industries, a cutting-edge brand disrupting the VR scene, to develop products and services that will shape the future of computing and communication.

The Opto Air works with any smartphone, making it a universal mobile phone accessory. The headset is lightweight, portable and features built-in sound, allowing for an entirely immersive experience powered by the mobile device.

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With Operator Branding, the Opto Air could be sold as a product in the Operator’s stores. The headsets will form part of a bundle deal, to be sold as an add on to the mobile phone. New updates and fronts for the Opto air will be available to purchase regularly.

Additionally, these headsets would be branded with the operator’s logo and could be sold as separate products in their stores.

Turn your stores into experiences and build high engagement with your customers. Dedicated stands will introduce new customers to Virtual Reality, where they will be invited to try on operator branded headsets. These would be sold as separate products in stores.

The Platform

We built an application that works as the gateway to the virtual world, allowing consumers to store content while building up a personal library, branded to suit the operator.

A VR Application is a sustainable model to encourage internet traffic. VR data plans will expand customer consumption of data. VR content demands extensive bandwidth, around five times as much as HDTV, making it a primary asset in market expansion.

Users will be able to browse the latest films and games. The store displays the remaining data allowance and prices of selected products. Once the selection has been made, the user-friendly purchase system allows the content to load directly into their library.

Operators can tailor and sell their users new sets of Data Plans, specifically designed for VR usage on their mobile phones. Users would be able to control, review and check these plans through their VR app.

Content

Through the application, our expertise and knowledge of Virtual Reality trends ensures a curated offering of cutting edge content. We provide regular new releases to the store, and advise on trend shifts and innovations to stay ahead of competitors.

This application will place the operator as a game-changer in the market, expanding consumer offerings beyond basic communication services. The platform allows users to build their own virtual lifestyle, with customer’s tastes and interests catered to from within your online store.

The Future

The growth in data traffic is being driven both by increased smartphone subscriptions and a continued increase in average data volume per subscription, fuelled primarily by increased viewing of video content. This demand will lead to extra pressure on data infrastructure.

In response to this, 5G will support the throughput, latency, and scalability requirements of extreme bandwidth applications. The result will prevent delayed connection, the primary issue faced by Virtual Reality, while showcasing advanced network connectivity.

Room One Labs has been hard at work in collaboration with Ericsson, King’s College London and Vodafone on workshops testing the potential and expansion of 5G networks. The new networks will be 50 times faster than 4G, meaning instant downloads of feature length films and a flawless virtual experience.

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